In 1998, Maxim's launched a restaurant series named m.a.x. Simplylife Bakery Cafe in Queensway Plaza, Admiralty Wu stepped down in early 2000, and was replaced by his 29-year-old grandson Michael Wu Wei-kuo, who had previously served as chief financial officer. By early 1973, the group operated 15 restaurants. Ī holding company, Maxim's Caterers Limited, was formed in October 1972 to acquire the Maxim's and Jade Garden restaurant brands. Initially positioned as a "first-class restaurant and night-club", the arrival of competing international hoteliers in the 1960s prompted the company to focus more on morning tea, lunch, and snacks. The grand opening of the first Maxim's restaurant, located in the basement of Telephone House in Central, took place on 3 December 1956. Wu along with a small group of shareholders. Just like the sincerity of his feelings, our cakes are also simple, original and memorable.Maxim's was founded by brothers James Wu and S.T. In Jim’s heart, a simple slice of cake represents his love for his homeland and his feelings for China, the land his ancestors called home. But what didn’t change was the passion and vision behind the brand, the determination to keep things original and free from additives and preservatives so every bite served is always healthy. With Foshan, Guangzhou as the headquarters for Jim’s Recipe’s in China, the business has grown steadily throughout the country. Perhaps it stems from a childhood longing to visit this foreign homeland, Jim’s idea of expansion was one fueled by nostalgia but succeeded by effort. All over the world, his passion for culinary knowledge knows no bounds.Īfter achieving massive success in Malaysia, Jim decided to combine his recipe of love with his love for China, and venture to the land his ancestors called home to fulfil his lifelong dream of starting a business in China. Jim’s desire to learn drove him to places like Singapore, Brunei, Taiwan, China. From baking to coaching to planning, he single handedly managed every level of operations at Jim’s Recipe, including devising and perfecting his own sponge cake recipe (hence the brand name). At 36 years of age, he has close to 20 years of experience in baking, all thanks to his family’s love for food that influenced his culinary passion.įor Jim, baking has been his calling in life since he finished high school. Today, we have over 400 stores worldwide and thanks to you guys, our brand is famed for evoking the taste of tradition in cakes.Īs the founder of Jim’s Recipe, Jim Wong takes great pride in his nationality and ethnicity as a Malaysian Chinese. On May 20th 2018, we officially opened our first store in Jiangmen, China, marking the first step to our journey of venturing into the Chinese market. From the beginning, our goal is to ensure that all our products are made from the same recipe, using the finest ingredients, to create the original and traditional taste of sponge cake that everyone loves.Īlong with our team of dedicated, professional bakers, we’re proud to serve you the best quality of cakes we have to offer - a soft, fluffy, delicious mix of perfection made entirely from the traditional baking ingredients of eggs, flour, milk, sugar, rapeseed oil and love. And they managed to find that in Jim’s Recipe brand. Thanks to “A Bite of China 2” that popularised the idea of “tasting tradition” in food, people have been searching high and low to seek that taste of nostalgia, the taste that remains free of preservatives and the artificial flavourings of commercialisation. From our earliest emergence in Puchong, Selangor as a newbie in the market to the sudden rise in popularity, we managed to expand our business to 50 outlets in 4 short months and become the hottest sponge cake brand around. Jim’s Recipe is a brand proudly founded in Malaysia on April 7th 2017.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |